What Is Branding?
interchangeably = in a way to be exchanged with each other without making any difference or without being noticedidentity design = the combination of visual and content choices that represent your company's personality
typography = the fonts used for headlines, body text, and other text elements
set the record straight = to write or say something in order to make the true facts known
gut feeling = an instinct or intuition
in a sense = sort of
corralled = gathered and controlled
pitch = a brief speech that outlines the idea or a product, service, project, or business
sign off on it = to formally approve or agree to something
tag line = a catchphrase or slogan, especially as used in advertising, or the punchline of a joke
greenlight = giving permission to go ahead with (a project)
articulate = to express (an idea or feeling) fluently